Who are we talking to and how do they speak?
The video series’ focus is on Australian Dads with young kids. Four to five Dads will be selected from different backgrounds (class, ethnicity, etc.) to feature in the series. The conversation will be guided on talking points, but unscripted to allow for a more organic and honest chat. Strategic editing and post-production methods will accentuate humour, candour, advice and sharing.

What’s the main objective?
The project aims to educate Dads about finance, money and the importance of being prepared when you’re planning and having a family. We will connect with the target audience through staging honest, casual and organic conversations between Dads in the familiar male setting of a barbershop, where their experiences and current financial reality will be talked about freely. Small and easy-to-digest facts will be presented through HBF graphic animations, overlaid at key moments in the video. This will position HBF as a trusted advisor while consolidating the brand and associating it with honest, judgement-free discussion.

Where will the videos feature?
Videos will appear weekly on the HBF DAD Facebook page, as well as on the HBF website.

Dad Cuts – Hype Reel