Chess Lending has a rebrand of their leading mortgage brokers firm.

The rebrand includes a new logo, brand elements guide and website design at their domain. 

Logo: We’ve used the Rook/Castle chess piece as a negative space in the type of the logo. A different approach from the former Chess Lending Logo. The Rook/Castle represents the protective barrier or the walls that protect the higher-ranking pieces (family). The logo font and style is contemporary and sophisticated.

Website: Visually more modern, the redesign gives visitors a better user experience, has increased responsiveness across all devices, and improved load speed on the site.

In an industry where perception and reputation is everything, Chess Lending wanted to instil confidence in its audience with its emotional take-out being connected and integrity. Their tag line is, “Plan your next move with confident mortgage brokers that care”.