When tasked with redesigning the brand and logo for Glen Sheldon Furniture Restoration, our primary goal was to visually communicate the exceptional quality and expertise in craftsmanship that the company has built its reputation upon. We wanted to create a brand identity that would reflect the trusted and experienced service that Glen Sheldon Furniture Restoration provides to its clients throughout Sydney.

To achieve this, we carefully crafted a new logo that embodies the essence of the company’s values and the meticulous care they put into the restoration, repair, and conservation of precious furniture.

Additionally, we chose a colour palette that reflects the brand’s commitment to quality and trust. Monochrome tones were carefully selected to evoke a sense of timelessness and sophistication, while also instilling a feeling of comfort and trust in potential clients.

Through this redesign, we aimed to create a brand identity that encapsulates the stellar reputation Glen Sheldon Furniture Restoration has earned throughout Sydney. We wanted to assure both existing and potential clients that their precious furniture is in the hands of a trusted and experienced service provider.