Broadgate’s story is deeply rooted in a tradition of family enterprise. The Tieck family originally established successful businesses that left a lasting mark on Australia, including Franklins supermarkets, which famously launched the No Frills brand — the nation’s first generic supermarket range. This legacy of innovation, practicality, and long-term vision carries forward into Broadgate Capital’s ethos today.

The revised logos are built on the “rule of three”—a principle that feels complete, balanced, and memorable. In the context of Broadgate Capital, it represents:

Completeness and collaboration – Three elements uniting to form a well-rounded team and business.

Memorability – Our minds naturally recall patterns of three more than any other.

Agility and progression – The three circular forms work together to suggest momentum and continuous forward movement.

On a practical level, the number three also reflects the three partners, each bringing distinct strengths and perspectives to the firm.

A unifying element of the identity is the arch imagery drawn from the logo. Much like a gateway, it symbolises strength, opportunity, and forward passage. This arch has been developed into flexible graphic devices that extend seamlessly across all brand touchpoints — from the website and marketing collateral to office interiors, signage, and printed materials. The result is a cohesive and instantly recognisable identity that reinforces Broadgate Capital’s values wherever it appears.