I was engaged to develop the visual identity for Cuppa Co-Lab, a new physical extension of Cuppa.tv’s mission to drive more meaningful conversations around leadership, wellbeing and social impact.

The challenge was to translate a conversation-led digital platform into a real-world brand that felt credible, human and deliberately different from conventional corporate event spaces. The identity needed to signal collaboration and openness, while remaining flexible enough to work across signage, interiors, print and mobile applications.

I developed a simple circular brand mark to act as a unifying device, referencing conversation, shared space and collective thinking. The visual language was designed to create a sense of approachability and energy, helping the brand feel inclusive rather than institutional.

The resulting identity is intentionally versatile and scalable, supporting a wide range of use cases from intimate workshops and content creation through to larger events and public activations, while maintaining a consistent and recognisable presence. The identity reinforces Cuppa Co-Lab’s role as a place for connection, collaboration and impact.