As one of their first major projects, GM Collective created the brand identity for the newly formed corporate coaching and training company, PeopleTalking. Deliverables consisted of brand identity, brand book, logo, tone of voice, collateral and website.

I based the PeopleTalking logo on a Venn diagram (showing elements coming together), creating a device that could be used across all collateral. The new website and brand identity reflects the dynamic, forward-looking approach and a point of difference with their industry competitors.