Writing — 3 live articles
Branding advice with no account manager in between
Cost breakdowns, process notes and real project detail from Matt Caulfield — written the way I’d explain it in a meeting.
More writing
Latest from GM Collective.
01 Oct 202612 min read
Working with AI, not designed by it: how I actually use AI in branding
AI tools are part of how branding work gets done now. But the calls that make a rebrand hold up — those still require a person.
AI in brandingbrand strategy
29 Sept 202613 min read
How much does a rebrand actually cost in Australia?
Most Australian agencies won't tell you what a rebrand costs before you call them. Here's why that happens, what it costs to work with me instead, and the questions that expose it during a pitch.
rebrand costbrand identity