Case study
HBF: Dad Cuts
A video series for HBF, putting real dads from diverse backgrounds in the barbers chair for candid, unscripted talk on money, planning and family life.
HBF
Concept, Logo Design, Research, Video, Branding, Content Design, Art Direction, Social Media
2023
The series
Work-Life Balance
Purchase Decisions
Paternity Leave
Financial Planning
The brief
Who are we talking to, and how do they speak?
The series focuses on Australian dads with young kids — four to five, selected from different backgrounds. The conversation is guided but unscripted, so it stays organic and honest. Strategic editing and post-production accentuate the humour, candour and advice that comes out of it.
What's the objective?
To educate dads about finance, money and being prepared when planning a family — through honest, casual conversations in the familiar setting of a barbershop, rather than another financial lecture. HBF graphic animations overlay key facts at key moments, positioning the brand as a trusted, judgement-free voice.
Where does it live?
Weekly on the HBF DAD Facebook page and the HBF website.