Case study
herocards
Matt’s own venture, not a client job: collectible, personalised trading cards that treat every kid on the team as a hero, not just the top scorers. Branding, print, digital and content design built from scratch.
herocards — Matt’s own venture
Branding, Print, Digital, Content Design
2023
The brief
Every player is a hero.
herocards started as a simple idea: give every kid on the team a card of their own, not just the top scorers. A way to help each player find the hero in themselves, bring teams closer together, and create shared memories — sitting somewhere between trading card games and sports memorabilia.
Built entirely in-house: brand identity, print production, the ordering flow club managers and executives use to run orders for their team, and the content and social design that keeps the cards front of mind. Still running, still growing, season after season.
The work
