Case study
IFE Australia
A new Australian website for the Institution of Fire Engineers, built to bring a century-old global brand identity to life locally.
IFE Australia — Board of the Institution of Fire Engineers Australia
Brand Identity, Digital, Content Design
2025
The brief
A global identity, brought to life locally.
The Institution of Fire Engineers is a global professional body for the fire sector, with over 100 years of history advancing knowledge and professional recognition worldwide. Working closely with the UK head office, I supported the rollout of the IFE’s updated global brand identity within the Australian branch.
From there, I collaborated directly with the Australian board to design and launch their new website, keeping the look and feel aligned with the international brand style while addressing local needs. The relationship has continued since — I now sit as a Co-Opted Board Member, advising on marketing and communications as the organisation grows its reach.
The work
