Case study
Mangrove Marketing
Brand identity, logo and website design for an Abu Dhabi-based marketing and communications agency specialising in data-led strategy and audience growth.
Mangrove Marketing
Brand Identity, Design, Digital, Content Design
2026
The brief
A confident, contemporary digital presence.
I set out to give Mangrove Marketing a digital presence as confident as the agency itself — one that makes their positioning obvious in ten seconds: analytical thinking backed by creative storytelling. The site had to work two ways at once, as a brand statement and a commercial tool, so services, experience and outcomes all had to read clearly, fast.
I built the system around clarity and hierarchy — strong typography, considered layouts, components flexible enough to carry content-led storytelling without breaking. Working closely with Mangrove’s team, the structure now reflects how they actually operate: partnership-driven, focused on results they can point to.
The work
