The Institution of Fire Engineers (IFE) is a global professional membership body for those in the fire sector, dedicated to advancing knowledge, professional recognition, and understanding of fire through international collaboration. With over 100 years of history, the IFE plays an instrumental role in shaping a safer future worldwide.

Working closely with the UK head office, I supported the rollout of the IFE’s updated global brand identity within the Australian branch. From there, I collaborated directly with the Australian board to design and launch their new website, ensuring the look and feel aligned with the international brand style while addressing local needs.

Since the project’s completion, I have remained actively involved with the organisation. I’ve been appointed as a Co-Opted Board Member of the IFE Australia Branch, where I continue to advise on marketing and communications to strengthen the organisation’s reach and impact.

And yes — that’s me in the firefighter outfit. Think Fireman Sam on branding duty rather than fighting flames.